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Who Owns the Vikings? Pagans, Neo-Nazis and Advertisers Tussle Over Symbols

“I am so sick of those questions,” said Stenar Sonevang, the spokesman of the pagan group, the Nordic Asa Community. The chant, explained Mr. Sonevang, “has got nothing to do with the Nazis, I promise you.”

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The religious service involved various invocations to Norse deities and ceremonial drinking from two large black horns, one brimming with beer, the other with nonalcoholic mead.

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Jasper Juinen for The New York Times

Amid a boom in Viking-related TV shows and films — and a corresponding surge in Viking-inspired tourism and advertising campaigns — there is increasing political tension and social unease over the use of various runes, gods and rituals from the…

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